Role Play with AI: UX Research — User Interviews 用AI做使用者訪談和使用者研究

Step 1: Research Focus 研究重點

在使用AI前，我們要先定好研究目標。我想要找出在泰國人眼中，什麼樣的餐廳最適合約會？為了回答這個問題，我選擇用Gemini這個AI工具來幫忙。

Let prompt.

Hi there, I’m learning design thinking and currently doing the exercise
about dinner experience, I want to interview you as a Thai people, what
was your best and worst dinner experience?

嗨，我最近在學“設計思維”，在做一個關於“吃飯體驗”的小任務，想請你用“泰國人的角度”來聊聊：你吃過最棒和最糟的一頓晚餐分別是什麼？

Here’s Gemini result.

Best Dinner Experience: A Night on the Klong
- The Setting: This wasn’t at a fancy restaurant, but a little family-run
place on a quiet klong (canal) outside the city. We arrived by longtail
boat, the cool evening air brushing our faces as we glided past water
hyacinths and brightly colored houses on stilts. The restaurant itself
was a platform built over the water, strung with colorful lights and
filled with the murmur of happy diners.
- The Food: We feasted on a classic Thai seafood spread: whole steamed
fish with a spicy lime sauce, tom yum soup fragrant with lemongrass and
galangal, and a platter of fresh green mussels with a fiery dipping sauce.
The simplicity of the dishes was perfect, letting the quality of the
ingredients shine.
- The Atmosphere: The real star of the show was the atmosphere. The
gentle lapping of the water, the twinkling lights reflecting on the
surface, and the sound of crickets chirping created a feeling of pure
serenity. We spent hours lingering over our meal, chatting and laughing
with friends, feeling completely at peace.

Worst Dinner Experience: Tourist Trap with a Pricey Bill
- The Setting: We were lured in by the promise of "authentic Thai food"
on a busy street in a tourist area. The restaurant was brightly lit and
packed with foreigners, with loud music and waiters rushing past.
- The Food: The food itself was a major disappointment. The pad thai was
greasy and bland, the green curry tasted pre-made and watery, and the
spring rolls were clearly frozen and reheated. It felt like a cheap
imitation of real Thai cuisine.
- The Service: The service was rushed and impersonal. Our waiter barely
acknowledged us, and it took forever to get his attention when we needed
something. The overall feeling was like being processed through a tourist
factory.
- The Price: To top it all off, the bill was outrageous. We ended up
paying double what we would have for a much better meal elsewhere.

These two experiences highlight the importance of atmosphere, authenticity,
and value for money when it comes to creating a great dining experience.

最棒的一次是我去運河邊一家家庭小餐館吃飯。那不是高檔地方，但坐長尾船過去，晚風吹著，沿途還能看到水上的花和彩色小屋，真的很有感覺。那家店就在水上平臺上，掛了彩燈，大家都邊吃邊笑。我們點了整條魚配辣檸檬醬、冬陰功湯，還有帶蘸醬的青口，味道很棒！雖然簡單，但食材很新鮮，吃得特別滿足。最棒的是環境：水聲、燈光還有蟲鳴，讓人超放鬆，跟朋友邊吃邊聊，感覺非常幸福。

最糟的一次是在遊客區吃飯。那家店打著“正宗泰菜”的招牌，但全是遊客、燈光很亮、音樂很吵，服務員也忙得顧不上人。食物更是雷人，炒河粉油到不行，綠咖哩像兌水的，春捲也是速凍貨。最氣人的是貴得離譜，明明這點錢能在別的地方吃好幾道地道美食。總的來說，就是一次被騙錢的“遊客專坑餐”。

Step 2: Research More 深入研究

我先定好目標，然後問了Gemini第一個問題。它建議可以去運河邊的餐廳，從這裡我得到了：在約會時，餐廳的氣氛特別重要。

Let prompt.

Why is the atmosphere important? How did that feel?
為什麼吃飯時的氛圍這麼重要？

Here’s Gemini result.

The atmosphere is important in a dinner experience for several reasons,
and in my best experience by the klong, it created a feeling of:
- Tranquility and Relaxation: The quiet klong setting, gentle sounds of
nature, and soft lighting all contributed to a feeling of peace and
calmness. This allowed me to truly unwind and focus on enjoying the
company and the meal.
- Enhanced Enjoyment of the Food: Being relaxed and comfortable allowed me
to savor the flavors and appreciate the simplicity and freshness of the
dishes. The atmosphere complemented the food, creating a more holistic
dining experience.
- Connection and Shared Experience: The peaceful environment fostered a
sense of connection with the people I was dining with. We could linger
over conversations without feeling rushed or distracted, making the whole
dinner a memorable shared experience.
- Contrast that with the tourist trap experience. The loud music and
rushed service created a sense of:
- Stress and Discomfort: The overwhelming noise and busy atmosphere made
it difficult to relax and enjoy the company. It felt more like a chaotic
environment than a place to unwind and connect.
- Detracted from the Food: The stressful atmosphere took away from the
ability to appreciate the food itself.
So, the atmosphere sets the emotional tone for the entire dining experience.
A good atmosphere can elevate the enjoyment of the food and create a
lasting positive memory, while a bad atmosphere can detract from everything
and leave you feeling stressed and disappointed.

因為它會直接影響我們的感受。在我在運河邊那次最棒的晚餐裡，氛圍就讓人超級放鬆：周圍很安靜，有水聲、蟲鳴和柔和的燈光，一下子整個人都平靜了下來，吃飯的時候也更能好好感受食物的味道，而且和朋友們聊起天來也特別自然、舒服，沒有人趕你走，大家都很享受當下。

但換個對比，在那個遊客餐廳就完全相反：音樂吵，服務員急匆匆的，整個環境讓人感覺特別煩躁，不僅聊天沒心情，連吃東西都沒胃口了。那頓飯吃下來，就一個感覺：快點結束吧。

所以說，好的氛圍能讓一頓飯變得很棒，而壞的氛圍會毀掉整個體驗。

Step 3: Deep Dives Information 深入挖掘資訊

我繼續用提示語跟AI聊天，想更瞭解餐廳氛圍的重要性。AI提到了兩種不同的餐廳環境：一種是自然環境，一種是高檔正式的餐廳。讓我很意外的是，作為泰國人眼中，反而是那些靠近大自然的餐廳更適合特別場合，比那些擁擠或太正式的餐廳更受歡迎。

Let prompt.

Find the 8 ways to meet the need, my need is when it comes to getting a
partner together for dinner, I need to find out the natural restaurant
out of the tourist area.
我想找8種方法來滿足我的需求。我的需求是：當我想找人一起吃飯時，我希望能找到那種“不是遊客常去的、比較自然本地化”的餐廳。

Here’s Gemini result.

Out of the 8 ways you mentioned to find a hidden gem restaurant, I really
like these two the most:
1. Ask locals for recommendations: This is a fantastic way to discover
those truly special places. Tourists often miss out on the amazing little
family-run restaurants tucked away in residential areas. Locals are
passionate about their city and love to share their favorite spots,
especially if you strike up a friendly conversation. They can give you
insights into the atmosphere, the best dishes, and even hidden details you
wouldn’t find online.
2. Look for restaurants near farmer’s markets: This approach speaks to me
because it suggests a focus on fresh, seasonal ingredients. Restaurants
that source locally tend to have a higher quality of food and dishes that
change with the seasons, offering a more unique and exciting experience.
It also suggests they might have a connection to the local community,
which can create a more vibrant and authentic atmosphere.Both of these
methods prioritize finding a restaurant that feels genuine and reflects
the local character. This aligns with what I mentioned about my best dinner
experience – the tranquil klong restaurant. It felt special because it wasn’t
a chain or a tourist trap, but a place rooted in the local community with
fresh ingredients and a unique atmosphere.

在你說的8種找好餐廳的方法裡，我最喜歡這兩種：

1 問本地人推薦：這個真的很實用！很多超棒的小餐廳藏在住宅區，遊客都不會知道，但當地人很樂意和你分享他們的私房好店。尤其你如果跟他們聊得來，他們還會告訴你什麼菜好吃、氛圍怎麼樣，甚至有些網路上都搜不到的小秘密。

2 找農夫市集附近的餐廳：這個方法我很喜歡，因為農夫市集邊上的餐廳一般都用新鮮當季的食材，做出來的菜比較有品質，還經常換選單，吃起來更有意思。而且這些地方通常跟社群關係密切，氛圍也更本地、更有特色。

這兩種方式都是為了找到那種真正“有感覺”的餐廳——就像我之前說的，運河邊那家店很特別，不是連鎖，也不是給遊客準備的，而是那種用心做菜、氛圍很棒的在地好店。

Step 4: Crafting the Perfect Interview Questions 設計完美的訪談問題

最後，我用Gemini問了更多問題，它給了我很多實用的建議，還幫我設計了一些很好的訪談問題。這些問題都很適合用來和目標使用者聊天。

Here’s the user interview ‘s questions I got.

Interview Questions for Finding Hidden Gem Restaurants:
Starting Questions:
- Can you tell me about the last time you went on a special date night?
- Can you tell me a story about your best experience finding a hidden gem
restaurant for a date night?
- Can you tell me a story about your worst experience trying to find a
hidden gem restaurant for a date night?
Follow-up Questions (Best Experience):
- What made this restaurant a hidden gem for you? (Atmosphere, food,
service?)
- How did you find this restaurant? (Recommendation, online search,
walking around?)
- What details about the restaurant stood out to you? (Menu, decor,
location?)
- How did finding this restaurant contribute to the overall date night
experience?
Follow-up Questions (Worst Experience):
- What went wrong in your search for a hidden gem restaurant? (Misleading
information, bad reviews?)
- How did this experience affect your date night? (Stressful, frustrating?)
- What do you wish you had done differently when looking for a restaurant?
- In hindsight, what would have made this a more successful search for
a hidden gem?

Additional Prompts:
- When thinking about a hidden gem restaurant, what kind of atmosphere
comes to mind?
- What are some things that would make a restaurant feel "off the beaten
path" for you? (Location, menu, clientele)
- Imagine you’re giving advice to someone looking for a hidden gem
restaurant for a date night. What tips would you give them?

Remember:
- Be encouraging and listen actively.
- Use "Tell me more..." to delve deeper into interesting details.
- Ask clarifying questions to fully understand their experiences.
- Maintain a positive and curious tone.

採訪問題：怎麼找到那種藏在角落、但超棒的寶藏餐廳？
開場問題：

最近一次特別的約會夜你是怎麼過的？

有沒有哪次你找到了一個超棒、特別又不大眾的餐廳去約會？

有沒有哪次你找餐廳時踩雷了，變成了糟糕的約會體驗？

接著可以問（如果是好的經歷）：

你覺得這家餐廳特別的點在哪？是環境好？東西好吃？服務貼心？

你當時是怎麼找到這家店的？朋友介紹？自己在網上找的？還是路上看到的？

餐廳裡有什麼細節讓你特別難忘？比如選單、裝潢、位置？

找到這家餐廳，有沒有讓整場約會更特別？

接著可以問（如果是糟糕的經歷）：

那次找餐廳出問題的原因是什麼？資訊不對？評分騙人？

這段經歷對你那晚的約會有什麼影響？是不是搞得很緊張、心情不好？

如果可以重來一次，你覺得當時應該怎麼做才不會出錯？

回頭看，有什麼方法能幫你找到真正好的寶藏餐廳？

其他可以引導對方說的內容：

在你心裡，寶藏餐廳是什麼樣的氛圍？

你覺得什麼樣的餐廳讓你覺得“不是走大眾路線的”？是地理位置偏？選單特別？客人比較本地？

如果有人想找一家適合約會的隱藏好餐廳，你會給他什麼建議？

記得：

多鼓勵對方，認真聽他說。

如果他講得有趣，就說“可以再說詳細點嗎？”

有不清楚的地方就問一問。

整體語氣要保持正面、真誠、好奇。